Sticky Situations: The GCI BLOG

The health and beauty product market is crowded with competitors, but one way to stand out from the others is with compelling beauty product labels. Cosmetic label printing for health and beauty products runs the gamut from makeup and hair care to soap and face cleansers. Custom cosmetic labels need to have a font and imagery that…

Every type of business wants to feel their products are packaged safely and free of any type of tampering that can damage the product. This is especially true of the medical market as security labels lend an air of trust and credibility to manufacturers. One of the most popular secure printing solutions is microprinting which is an…

Variable data printing allows you to change the label graphics on your product without having to change the equipment each time. One of the most successful examples of variable data label printing was the “Share a Coke” campaign where Coca-Cola created personalized labels with popular names on them. It is no exaggeration to say that…

Research from the past few years has shown millennials have more buying power than any previous generation. Thanks to that spending power, many companies are utilizing packaging trends that follow millennial marketing strategies. Millennial customers are used to bright and bold colors on social media platforms such as Instagram as well as streaming services like…

Form fill seal packaging is handled by a machine that is used to form a package, fill it with a product, and then seal it. Rather than manually holding and filling the bags, the machine provides consistent bagging rates at a rapid speed. Horizontal form fill seal machines are often used with products that are…

Craft beer is one of the most popular beverages in the United States. Annually, it boasts $19.6-billion in sales and 18% of the overall beer market according to the non-profit Brewers Association. Custom beer labels must deliver the legally required information like alcohol content and government warnings as well as unique graphics that brand the…

Tamper proof labels add an extra level of security and authenticity to products that go beyond the branded packaging. They allow consumers to know when a product has been tampered with, or disrupted, before reaching them. While the medical and nutrition & wellness industries are well-known for using tamper evident seals, they are just as…

Digitally printed labels are the best option to create custom food labels. The label production process for private label foods needs to keep more than the design in mind. Food safety and FDA regulations must be considered for all private brand label designs. Those rules include everything from making sure your label identifies all the…

As Shakespeare said in The Tempest “What’s past is prologue,” the past always sets the stage for the future. Prepress services have greatly evolved over the years to what they are able to accomplish in today’s world. While digital or flexographic printing vary slightly in the prepress process, it ultimately transfers data onto a printing plate that…

Traditional, big box store labels are fine for routine uses like addressing envelopes or placing them on boxes or other office supplies; however, they are not the ideal choice for industrial settings. Exposure to heat, moisture, or chemicals can cause traditional labels to become discolored, torn, or even fall off. Industrial labels solve these issues as they…