A product label is more than just a piece of packaging—it’s a critical component of your brand identity. It shapes how people see your product, helps them connect with it, and can even sway their decision to buy it. At GCI, we understand that getting the perfect label goes beyond aesthetics—it’s about precision, consistency, and…
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Starting a business without a formal background can be daunting, but Soupergirl’s Sara Polon exemplifies how belief and perseverance can lead to success. Together with her mom, Sara embarked on a journey filled with challenges, from finding the right partners and suppliers to continually growing their team of 26 employees. Initially, Soupergirl faced significant…
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In today’s constantly changing marketplace of consumer behavior, the significance of label design for small brands is more important than ever. We’ve moved far beyond the printed label as just a product identifier. Today’s products need a storytelling tool that not only resonates with consumers with shortening attention spans but also embodies the essence of…
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GCI’s journey from its humble beginnings to becoming the custom label and packaging solutions provider it is today is a testament to the power of family, hard work, and a relentless pursuit of excellence. Founded half a century ago by the late Robert Lawler, Sr., the company’s story began in an unlikely setting – at…
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Setting the Standard in Digital Label Printing Solutions At Graphic Communications, Inc., we’ve always been at the forefront of embracing innovative technologies in the label printing industry. Our pioneering venture into digital label printing technology decades ago positioned us as early adopters, leading the way in offering advanced digital solutions. With our state-of-the-art HP Indigo…
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Precision Labels for Medical Devices: A Trusted Partner in Quality and Traceability GCI’s journey began with a clear vision: to provide the medical device and diagnostic sectors with unparalleled label-performance standards and services. Today, GCI stands as one of the most prominent family-owned national suppliers of medical device labels in the industry, serving as an…
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Every year, new printed packaging trends emerge as a result of different market forces. Economic conditions, consumer preferences, and federal regulations can have a significant impact on label design and the desired effect that companies want their sourced labels to achieve. Consumer products companies seek label designs that can cut through the clutter on the…
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One of the biggest print challenges that brands and printed packaging buyers face is the ability to achieve color consistency from product to product. The inability to achieve color consistency from job to job is also cited as the number one reason that companies seek new label vendors.1 Whether it’s opaque solids that pop, crisp…
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At Graphic Communications, we are committed to the promises we have made to our customers – 1. Colors Consistency; 2. Reliable Quality; and 3. On-Time Delivery. The bad news – The world-wide supply chain challenges continue to affect production. The good news – We have found ways to mitigate the challenges so that we can…
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The cannabis industry is one of the fastest growing industries in the United States; expected to hit $100 billion in sales by 2030. As more states legalize medical and/or recreational marijuana, the market will continue to become increasingly competitive. This means in order to stand out from the competition, you must offer products and packaging…
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